Garden Tourism


Garden Tourism Conference

Where Gardens and Tourism Meet to Forge Blossoming Partnerships

Started in 2009, the biennial Garden Tourism Conference, organized in collaboration with the American Public Garden Association, is where gardens, garden experiences and the tourism industry meet to discuss best practices related to the visitor experience, increasing visitorship, and tourism readiness of gardens and garden experiences as well as the integration of garden assets into tourism offerings – whether at the destination marketing organizations level or with tour operators in general. Our goal is to grow both sectors with a Garden Tourism perspective.

International Garden Tourism Conference – November 1 to 4, 2023

  • Why this Conference?
    The International Garden Tourism Conference supports gardens around the world in sharing experiences and best practices in Destination Development and Destination Promotion. It will bring together speakers and delegates from the world’s renowned gardens, tourism boards, (online) travel industry and (social) media in Victoria, BC on Vancouver Island, home to many of Canada’s most popular and beautiful gardens.

  • Why Join?
    20+ top speakers from the world’s most renowned gardens, tourism industry and media, share their experiences and best practices on:

    • Destination Development: creating and enhancing visitors’ experiences and attractions, that increase visitation.
    • Destination Promotion: working with local/national tourism boards and (online) travel platforms and media to attract visitors and enhance the visitor journey.
    • Awards Gala
    • Unique networking opportunities and site visits
  • For Who?
    This conference is relevant to the management (director, marketing, horticulture, exhibitions) of any garden, festival or horticultural expo, that wishes to expand and broaden visitation and create impactful guest experiences. In fact, we encourage gardens to team up with their regional or national destination promotion agency and (online) travel operators to attend the conference together, in order to develop new insights and opportunities to drive visitation to your place and region.
    Join us this Fall in Victoria, BC!

  • Hosted by: Canadian Garden Council

  • Endorsed by: American Public Garden Association, Australian Garden Council, Asociación Mexicana de Jardines Botánicos, New Zealand Garden Trust,

If you are interested in attending, or have any suggestions for the Conference please contact us at:

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