Garden Tourism


Garden Tourism Conference

Garden and Tourism Coming Together for More Impact

The International Garden Tourism Network and the Canadian Garden Council in collaboration with Destination Greater Victoria have joined forces to organize the International Garden Tourism Conference in Victoria BC, taking place from November 1 to 4, 2023.

This innovating event revolves around the theme “Seizing the Moment,” recognizing the abundant possibilities for gardens and the tourism sector to collaborate to enhance the appeal of gardens as well as destinations, especially post-pandemic, thereby attracting more visitors.

Attendees will have the opportunity to explore how garden and tourism experts from various parts of the world are leveraging their garden experiences to develop and promote the tourism experience they offer.

If you are member of the Canadian Garden Council, we are delighted to offer you a special $400 discount on registration fees! If you are not a member but attended the 2019 North American Garden Tourism Conference, we offer you a $200 discount. Discounts available till September 1. Don’t miss out on this incredible opportunity and start making plans to join us in Victoria. We look forward to seeing you there!

Join us this Fall in Victoria, BC! For more info visit:

International Garden Tourism Conference – November 1 to 4, 2023

  • Why Join?

    • 20+ top speakers from the world’s most renowned gardens, tourism industry and media, share their experiences and best practices on:
      • Destination Development: creating and enhancing visitors’ experiences and garden appeal, that increase visitation.
      • Destination Promotion: working with local/national tourism boards and (online) travel platforms and media to attract visitors and enhance the visitor journey.
    • Garden Tourism Awards Gala
    • Unique networking opportunities and site-visits
  • For Who?

    • Management of Gardens, Festivals and Horticultural Expo’s (director, marketing, horticulture, exhibitions,) who wish to increase and broaden visitation and create impactful guest experiences.
    • Tourism Boards and Associations, who wish to develop new insights and opportunities to integrate garden experiences to drive visitation to their place and region.
    • Online and offline travel platforms and operators and (social) media who wish to tap into a growing sector of tourism that attracts over a 100 million visitors a year.
  • Hosted by: Canadian Garden Council

  • Endorsed by: American Public Garden Association, Australian Garden Council, Asociación Mexicana de Jardines Botánicos, New Zealand Garden Trust, North American Japanese Garden Association, AIPH

If you questions or suggestions for the Conference please contact us at:

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